From 2 to 4 September, Jerez will host a forum starring tequila and the state of Jalisco.
Original Xérès has presented Wines That Are Cities. Tequila & Jerez, the first edition of this forum for the arts, culture and sustainable progress, to be held in Jerez from 2 to 4 September. The Consejo Regulador del Jerez (Sherry Regulatory Council) hosted the presentation, attended by Paco López, director of Original Xérès, and representatives of the participating organisations: César Saldaña (president of the Consejo Regulador del Jerez), Javier Muñoz (chef at La Carboná), Juan Núñez (secretary general and managing director of the Jerez Chamber of Commerce), a representative of Bodegas Luis Pérez and Juan Congosto (sales director of BMW Movitransa).
Cultural manager and stage director Paco López has presented Original Xérès (OX), a city project designed to foster cultural, social and economic synergies. The initiative was born as a meeting place that encourages the exchange of knowledge and the building of alliances across different areas of society. OX champions distinctive identity and is committed to creative excellence, placing at its heart the products, knowledge and practices that, rooted in a territory, make up an original and unrepeatable culture.
In the words of Paco López, “In this globalised world where roots and knowledge are being lost, Original Xérès is not conceived as a festival, nor does it aim to compete in that field. Forum means meeting, a reflection of cultures and the space that keeps cities alive. This is a city project, and we understand economic development through sustainability”.
True to its founding mission of creating dialogue with other distinctive cultural expressions, OX presents in its first edition Wines That Are Cities, a programme featuring tequila and the state of Jalisco as guests of honour. The initiative builds a bridge between Tequila and Jerez, «two cities internationally recognised for designations of origin that hold an ancestral bond with the land». On this premise, Wines That Are Cities explores the links between both regions through winemaking, music, craftsmanship, equestrian art and gastronomy, strengthening cultural and commercial exchange between Spain and Mexico.
